Making Posts That Grab Attention
Social media is key for promoting any event these days. When sharing info about your 90s music happening on platforms like Facebook and Instagram, make your posts eye-catching and intriguing. Use y2k fonts in bright colours like pink, blue, yellow or lime green to give off a retro vibe. Share graphics with clip art like the "flying toaster" screensaver or patterns like paisley and checkers.
Ask questions in your captions like "Remember these jams?" or "Want to party like it's 1999?" to spark nostalgia. Create event frames and filters for people to use on their own profiles. Provide teasers about throwback acts or playlists people can expect. Poll followers about quintessential 90s fashions they plan to wear. Use relevant hashtags like #90sNight, #ThrowbackJamz, #Y2KNightOut. The goal is to stir excitement and curiosity so people feel major FOMO if they miss your radical event.
Nostalgic Music Lineup
Your event's musical acts are key for creating an authentic 90s vibe. Aim to book cover bands, DJs or artists who play hits from the decade. Reach out to local groups that specialise in 90s rock, pop, hip hop or R&B. Create teaser posts and videos highlighting the throwback songs people can expect to hear.
Spotlight any acts that will play hits from specific 90s artists like the Spice Girls, Backstreet Boys, Britney Spears, Destiny's Child, Nirvana, etc. Share photos and clips of the acts you book to get people excited. Promote special collaborations, mashups or contests the performers have planned. The more you generate buzz around the music lineup itself, the more the event will appeal to true 90s devotees ready for a nostalgia trip.
Promotional Partnerships
Partnering with local businesses can expand your promo reach. See if 90s-themed bars or restaurants want to jointly promote the event and offer specials like themed cocktails or snacks. DJs, cover bands or artists who play 90s tunes would also make natural partners. Ask record stores, vintage clothing shops or venues that host retro dance parties to help advertise. Provide them with posters, flyers and social content to share with their own followers. The right partnerships can get the word out to people already passionate about the decade.
Nostalgic Decor and Activities
When people arrive at your event, the environment should immediately transport them back in time. Go all out with 90s decor like neon lights, beanbag chairs, lava lamps and old school video game stations. Make photo backdrops referencing shows, movies and trends from the era. Use era-appropriate props and costumes for photo ops. Serve up classic 90s snacks and drinks like Sunny D, Space Raiders and candy necklaces.
Offer fun activities between musical sets like dance contests, trivia games about 90s pop culture, or Guitar Hero tournaments. The more you can make people feel immersed in the 1990s experience, the more they'll rave about your groovy event to others afterwards.
Share Photos and Videos
To generate FOMO, share plenty of photos and videos throughout the event itself. Post clips of the crowds rocking out to hit songs with captions like "Can you feel the nostalgia tonight?" Show people lining up for the macarena or to sing 90s karaoke. Capture groups in their 90s getups at photo stations. Repost party pics and videos that attendees tag themselves in.
This gives people who couldn't make it major regret - and gets them excited to attend your next rad throwback event. Keep the 90s nostalgia going even after the event by collecting photos into an album people can reminisce over.
Spread the Word
Don't stop promotion efforts after the event is over. Ask people to rate and review the event online and on social media. Share thank you posts tagging partners, vendors, performers and sponsors. Repost positive reviews, feedback and recommendations on your own profiles. Request that attendees use a special hashtag if they took pics or videos so you can find user-generated content.
Ask people to tag friends who "need to experience the next 90s party." Running Facebook ads highlighting pics and feedback from the event for a few weeks afterwards can also expand your reach. The more you can keep the 90s event buzz going, the more eager people will be to join in the groovy vibes next time.
With thoughtful promotion tactics and attention to nostalgic details, your 90s-themed music event can be a huge hit. Tap into people's love for the decade by making posts grab attention, forming key partnerships, immersing guests in the experience, and spreading hype during and after. Keep the radical 90s vibes pumping and you'll have everyone saying, "Party on!".
