Many new artists try to side themselves with a particular scene or establish a new one of their own. But 21-year-old London based singer, songwriter, producer and fully-formed pop star Archeo is not the poster boy for this scene, or the breakout artist for that movement. “I’ve not crossed over from anything,” he says, “and I’m not coming from any niche. I make pop music. Pop to me is a constantly changing landscape, and I’m proud to be part of that tradition.”The funny thing is, by not trying to fit in anywhere, he fits in everywhere. Listen to Archeo’s razor-sharp pop songs with one ear open, and they have the mainstream-friendly ring of those uber-produced radio hits teams of pros spend months crafting for whoever eventually... read more